Retention • Brand • Paid Media
We fix brands that can't scale.The problem was never acquisition.
Most brands know how to buy a first order. Very few have a business behind it. We diagnose at retention and work backwards into the ad account.
The diagnosis
Your second order is where the economics are actually decided.
The first sale can look profitable at almost any ROAS. What happens after it decides whether the whole account is affordable — and it's the number most dashboards are built to hide.
ROAS only cares about order one
Two brands at the same ROAS can be opposite businesses. One repeats and profits. The other is buying the same customer twice and calling it growth.
Your true CAC is higher than the dashboard says
If repeat rate is low, the real cost of a customer is far above the reported one. Every month gets more expensive and nothing in the account explains why.
One ad account, three different economies
Cold traffic, warm traffic and people who already bought share a single optimization target. None of the three is being bought properly.
How we work
Backwards from the customer who comes back.
Anyone can restructure a campaign. The difference is the order of operations: we start at what happens after the purchase, then rebuild the buying to match it.
The repeat engine
We map what your cohorts actually do after order one and build the workflows that bring them back — including standing up subscription where the product deserves one and doesn't have it.
Offer and positioning
The offer on order one predicts the repeat rate on order two. We work on what you're selling and how it's framed before touching the budget behind it.
The account, rebuilt
Your Meta account evaluated and restructured with a retention lens — separating the economies that are currently bidding against each other.
Who this is for
Small US brands with a real repeat problem.
- [ ✓ ]$10K–$100K in monthly revenue
- [ ✓ ]3K–15K followers on Instagram
- [ ✓ ]Already running Meta Ads — or trying to
- [ ✓ ]A product people could buy again, whether or not they do
If you're below that, the fix is usually the offer and you don't need us yet. If you're well above it, you likely have the retention work in-house already.
Open now — 2 spots
Two founding clients. Sixty days. No fee.
We're taking on two brands for a 60-day engagement at no cost. Full diagnosis, the retention build, and the ad account restructured with it. We're doing it to prove the method on brands we chose, not to discount anything later.
- 01A case study — the numbers, published
- 02A testimonial at the end of the sixty days
- 03One referral, if the work earned it
The list
Teardowns and retention math, straight to your inbox.
How to read cohort LTV without fooling yourself. What your discount percentage is really selecting for. Real accounts, public data, no theory. Written for the person who owns the P&L.
One email at a time, no sequence you can't leave. We don't share the list.
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